China Digital Media Readings for October 18th

• Posted by bbishop
• on October 19th, 2011

• 网络微博诚信缺失将无以立足_时政频道_新华网- EFFORTS TO REIN IN WEIBO JUST BEGINNING $SINA //近年来，互联网在中国迅速发展和普及，给社会生活带来了深刻影响，使媒体形态发生了深刻变化。特别是这两年网络微博快速兴起，社会影响力日益显现，这既是新技术造就的一种现代传播方式，方便了社会交往和意见表达，但也由此带来了重大社会问题：虚假信息、过激言论、恶意炒作、低俗之风以及非法营销等充斥其中，令公众莫衷一是，对社会有害无益。不讲诚信，不负责任，已成为不少人对某些网络微博的切身观感。

  由于微博这一新手段传播速度快、发言门槛低，为数以亿计的网民提供了新的网络应用体验。这两年，国内外各个领域的重大事件、思想文化信息和社会舆论风向，往往第一时间就在微博上出现，引发围观和大量转发，这不仅反映出新的网络传播路径和秩序正在演化之中，更反馈投射到现实生活中来，成为影响社会运行和发展的不可忽视的因素。从实际情况看，微博在服务公众、服务社会方面有其积极一面。

• China adopts cultural development guideline to boost soft power- Leaders of the Communist Party of China (CPC) Tuesday adopted a guideline that is aimed at boosting China’s soft power and maintain “cultural security” following the ongoing economic boom.The 17th Central Committee of the CPC closed its sixth plenary session and approved a decision on deepening the reform of China’s cultural system and promoting the development of the cultural industry.

  The country will work to improve Chinese citizens’ sense of identity and confidence in Chinese culture, according to a statement issued after the session.

• 腾讯参股开心网 投资额约一亿美元 – 产经 – 21世纪网- 10月17日，一则关于“腾讯收购开心网部分股份”的信息在网上不胫而走。至截稿时，腾讯、开心网双方都未对此发表正式通告。记者从一位投资界人士处证实了最新的消息：“腾讯参股开心网确有其事，投资额估计应在一亿美元左右。”

  此外，开心网本轮融资是原有股东的同比例稀释，并非现有股东转让。开心网获得腾讯投资后，管理团队也并不能套现，程炳皓团队依然是最大股东且控制董事会。

• New Apple CEO TIm Cook Details International Market Strategy – Liz Gannes – News – AllThingsD -
• Real-Name System Proposed for China’s Rowdy Microbloggers – China Real Time Report – WSJ- VERY DIFFERENT INCENTIVES FOR GOVERNMENT TO PUSH REAL NAME WEIBO REGISTRATION. AND TECHNICALLY NOT HARD TO DO. SEE THIS FROM AUGUST:Real Name Registration Requirement Coming For Weibo And Other Chinese Social Media?-DigiCha http://bit.ly/pRkpxA //the state-run Beijing Daily has published a stridently worded editorial calling for a major change in the way China’s microblogging services work (in Chinese). Blogger Catherine Yeung has translated the crucial passage:

  A basic measure to safeguard the integrity of the microblogging service is to establish a real-name system, whereby bloggers are required to show their real identity when they openly publish information or express their opinion. This encourages them to be responsible for themselves as well as for society. It is the only way to eradicate those who are hiding in a dark corner in disguise while they are brewing rumors and “firing illegal guns.”

  How credible is the threat?

  China’s Internet regulators have proposed using real-name registration to fight the “firing of illegal guns” in the past, though they’ve rarely followed through. Popular opposition and the difficulty of implementing an effective system for verifying users’ identities have generally made the effort more trouble than its worth.

• Ogilvy’s ‘Social Media Equivalents’ in China 2011 [INFOGRAPHIC] | Tech in Asia -
• Taobao Mall to Spend 1.8 Billion Yuan to Appease Angry Merchants | iChinaStock -
• 东方财富净利增逾五成-搜狐IT -
• 重庆移动招标黑幕_杂志频道_财新网 – 手握邀标实权，贪腐者将涉嫌行贿的公司纳入邀标范围，并令其最终中标获利
• Further Details Emerge on China Mobile Corruption Case_From Caixin’s Blog__Blog_English_Caixin – Court documents reveal that former Chongqing China Mobile chairman and president Shen Changfu took 17.47 million yuan in bribes from Swedish telecommunications giant Ericsson—more than any other company involved with Shen over the last 15 years. The former executive also admitted to boosting Huawei’s market presence in Chongqing, according to police transcripts released in court.

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